Poging GOUD - Vrij
GAURI: UNRAVELING FULL 6 YARDS OF CREATIVITY
Visual Merchandising and Retail Design
|February 2020
BARODA Dipen Gada & Associates, popularly known as DGA, has evolved from an exclusive interior design firm to a civil and architectural planning firm and attained a prominent position in Baroda. The firm’s recently designed store project ‘Gauri’ is all about creating an immersive sense of belonging for the customer.
Gauri Sarees is a 50 year old establishment, driven by strong values and carrying a strong brand recall in the ethnic wear segment of Vadodara. The brand’s latest store designed by Dipen Gada & Associates is a fusion of elegance, sophistication, and simplicity.
Says Dipen Gada, Principal Designer, Dipen Gada & Associates, sharing the whole experience, “They wanted us to create a unique look to give a different and personal experience to the clients who come in. The real challenge was to cater to different clients without intruding into their experience and this was successfully managed by us by dividing the showroom into different segments. Each department in the showroom is made unique with a different environment while ensuring privacy.”
Dit verhaal komt uit de February 2020-editie van Visual Merchandising and Retail Design.
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