HOUSE OF ALANKAR AN AMALGAMATION OF TRADITION, PRECISION & VARIATION REVERBERATES THROUGH JEWELLERY

Founded in 1966 and handed down three generations, the House of Alankar, Meerut is a testimony to traditional heritage etched in jewellery that proves its ‘metal’ in a world of ephemeral trends.

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In an era where everyone is trying to attract attention with its ‘contemporary’ rhyme, here is a brand that raises a placard with ‘tradition’ written in bold on it. So much so, that the ‘traditional’ ideology is embedded in its philosophy, jewellery designing, décor and even strategies. While tradition is in their DNA, its sprawling 15000 sq. ft. newly launched store in Mohanpuri, Meerut blends in modern-day practical features that give buying experience a facelift.

1 TRADITIONAL ON THE OUTSIDE

There is nothing Italian or French about them, and words like trendy and modern are omitted in their décor dictionary. It is expressions like traditional, everlasting, rich and warm that outline their décor. One is greeted by India’s resonant architectural imprints, especially from Kerala and Rajasthan. Juxtaposed with traditional nuances like white and black chequered floors, conventional brass items, Jaisalmer yellow stones, teak and walnut browns interwoven with turquoise blue upholstery; the ambience takes you back in time. Essentially, everything timeless, as the brand vehemently takes pride in heritage and not fleeting styles.