SINGULAR INSIGHTS

Global marketing powerhouse OneMagnify leverages talent and technology to help their clients prosper. CIO Andy Frey reveals what it takes to deliver marketing’s many promises in the digital age.

- Andy Frey

Fortune 100 companies are technologically adept pioneers on the leading edge of change. Their inherent boldness is upheld with marketing strategies that hinge on big data’s key promise: to deliver actionable insights on every conceivable aspect of consumer behavior. Optimizing the big data applications that deliver on that pledge is a specialty of OneMagnify, a global agency whose clients make up a significant portion of that revered group of trailblazers.

To borrow a phrase, the Detroit-based firm is a full stack provider. In addition to brand and digital marketing, analytics, and technology OneMagnify designs, develops and executes the IT solutions required to make sophisticated global marketing programs reach and resonate with their target audiences. With SSAE 18 SOC 2 certification—a high bar for marketing firms of OneMagnify’s size to clear—in addition to ISO 27001 certifications, their impressive managed services bona fides are on display.

Their recent effort to develop an industry-leading cloud application platform landed the company on IDG’s 2020 CIO 100 list, and garnered a CIO of the Year award for excellence from MichiganCIO. Leading the efforts at OneMagnify is Chief Information Officer Andrew Frey, who has legitimately forgotten more than what most of the savviest individuals in the business will ever know about big data. That expertise, and that of his carefully assembled team, is a powerful lure for companies working to make the utmost of their competitive advantages.