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A Lasting Legacy

SME Magazine Singapore

July 2020

If you’ve been to a concert, product launch, gala dinner, press conference, awards ceremony, or indeed any large-scale event, you probably wouldn’t have noticed the amount of work that goes on behind the scenes.

Indeed, for an event to be a success, many little things have to be done right. A successful event needs complex planning, rigid deadlines, as well as a broad range of project and issue management skills. Good event management fosters collaboration and consideration among teammates, in order to provide a strong incentive to do things right – from the planning stage all the way to the day of the event.

But more than that, hosting an event successfully will give the event owner instant or accelerated credibility in the marketplace. The branding benefits from a successful event are worth many times over in publicity, news, and social media coverage. But more than that, repeated or regularly scheduled events can be part of the social and business calendar, leaving a legacy for the event owner.

Dit verhaal komt uit de July 2020-editie van SME Magazine Singapore.

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