Driving out of Darkness

A prolonged slowdown in the industry drove all segments of the auto sector into record lows but the industry shows amazing resilience to steer out of the woes and hits the fast lane.

- Rajesh Menon

Through the past few years, the automotive sector has shown a strong resilience. Battered by an unprecedented slowdown that originated before the Covid-19 pandemic, combined with various other impediments, the sector has been pushed back several years and it has a long distance to cover – from resilience to resurgence.

Long before the world heard of the word Coronavirus, the industry faced with the dual challenges of adapting to changing policies and regulatory measures and a cyclical downturn experienced by the economy.

In the dawn of 2020, just as the industry saw the ray of hope, the Covid-19 outbreak jolted the sector and since then the automotive industry has been managing to keep the ship afloat. Every player held their defences high and contributed constructively to face the most challenging period for the Indian automobile industry.

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