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Bananas for Baonanas

Inc.

|

October 2022

How I Got the Idea

Bananas for Baonanas

Picture, if you will, the smoothest, creamiest, Filipino leche flan. Now imagine Southern-style banana pudding. The squish of vanilla wafers. The light, fluffy meringue. What would happen if you combined those dishes? That was the question that launched a very valuable banana stand in Jersey City, New Jersey.

It all started one morning in March 2014, when Lloyd Ortuoste walked outside and found a huge dent in the bumper of his beloved Sonic yellow Subaru Impreza. A psychology student at Kean University in nearby Elizabeth, Ortuoste definitely didn't have the cash to repair the cosmetic damage left by the hitand-run, so he started saving up.

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