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Lessons In Leadership

IMPACT

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December 15, 2018

A perfect leader is someone who leads others in a progressive direction.

- Arvind Jain

Lessons In Leadership

Be it in business, sports, education or entertainment, leadership skills play a pivotal role in attaining the set goals. To lead others, one must possess the required characteristics he or she wishes to bring out in others.

I must admit that I follow cricket only for Mahendra Singh Dhoni, for how he handles the team, and he is the perfect example of dealing with diverse situations. Often, by being an amazing strategist, he has turned a tricky situation into a good game even when the majority lost hope. I also admire the determination and resilience exhibited by Sylvester Stallone’s character in the movie Rocky. He is highly adamant about what he wants and does everything it takes to achieve a task, irrespective of distractions around him. This observation has taught me to not give up till the last minute and truly helped me in dealing with various situations and clients.

MEER VERHALEN VAN IMPACT

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IMPACT

Fearless Nadia

Nadia Chauhan, Joint Managing Director & Chief Marketing Officer, Parle Agro Pvt. Ltd, is topper of IMPACT’s 50 Most Influential Women in Media, Marketing & Advertising List, 2018 for steering a legacy business towards modern cutting-edge practices and market leadership.

time to read

8 mins

April 1, 2018

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IMPACT

Possibility Of An Indian Broadway…

Broadway in New York, and by extension, the West End in London, are the pinnacle of Western civilization’s cultural erudition. They represent decades of evolution in the disciplines of acting, music, dance, lighting, scripting and showmanship.

time to read

2 mins

August 12, 2018

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IMPACT

‘The Freedom I Found At Rishikesh Is Something I've Never Experienced Before'

For Nina Lekhi, the best travel experiences have been in places surrounded by mountains or water. No wonder then that her most recent trip to Rishikesh, along with 30 children from a school run by her, occupies a special place in her heart

time to read

2 mins

August 12, 2018

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IMPACT

Syska Adds To Its Power

Rajesh Uttamchandani, Director of the SSK Group (Syska), talks about expanding brand Syska into Wires & Cables as a logical product extension, roping in Amitabh Bachchan as brand ambassador and a 360-degree launch campaign breaking on August 10

time to read

5 mins

August 12, 2018

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IMPACT

Why The OOH Industry Is Bullish On

Brands are gung-ho about Digital OOH or DOOH, which is set to grow at a CAGR of 20-25% on the back of creative use of technology and innovation. While DOOH now accounts for just 3-5% of the overall Rs 3000+ crore OOH advertising pie, it is making rapid strides and is set to be a key growth driver for the medium.

time to read

10 mins

August 12, 2018

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IMPACT

‘We Are Here To Build A Long-Term Emotional Connect'

In an effort to build brand awareness and create a long-term impact on the minds of young consumers, Legrand India, along with digital agency Liqvd Asia, is launching a webseries, The Good Vibes. Sameer Saxena, Director-Marketing, Legrand India, Arnab Mitra, Managing Director, Liqvd Asia and Rashmi Putcha, Co-founder and Director, Liqvd Asia tell us about it

time to read

2 mins

August 12, 2018

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IMPACT

When Team Ogilvy Took 10,000 Pictures For A 1.5 Minute Mp Tourism Film…

It has been a good year for Madhya Pradesh Tourism Board as two of their ads made by Ogilvy got the attention of international juries at two prestigious festivals, winning a Silver and Bronze Lion at Cannes for ‘Memories of Destination’, aka the ‘world’s most honest tourism film’ and another one, ‘MP main dil hua bache sa’, bagging a Graphite Pencil at D&AD Awards 2018.

time to read

3 mins

August 12, 2018

IMPACT

IMPACT

Driving The Global Agenta

‘GLOBALISATION, DIGITAL AND SOCIAL MEDIA ARE DRIVING SUCCESS FOR INDIAN BRANDS INTERNATIONALLY’ 

time to read

5 mins

August 12, 2018

IMPACT

We Will Expand Our Tv Offerings, But Won't Enter The Gec Space

In a candid chat with IMPACT, DD Purkayastha, Managing Director & CEO, ABP Group, talks about the group’s performance and key focus areas to ring in the next phase of growth.

time to read

6 mins

August 19, 2018

IMPACT

IMPACT

Facebook Bats For Hindi Movie Marketing

An Ormax Media study has found that Facebook is one of the top three mediums driving buzz and appeal for a film campaign, with Facebook and Instagram together accounting for nearly 40% contribution to a Hindi film’s first day box office collections.

time to read

3 mins

August 19, 2018

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