Ga onbeperkt met Magzter GOLD
Krijg onbeperkte toegang tot meer dan 9000 tijdschriften, kranten en Premium-verhalen voor slechts
‘Differentiated Content, Digital Prowess Key To BTVI'S Success'
IMPACT
|September 23, 2018
Business Television India (BTVI) recently completed two years of operations. Megha Tata, Chief Operating Officer, BTVI, Siddharth Zarabi, Executive Editor, BTVI and Anuj Katiyar, Head of Marketing, Research and Branded Content tell us how the channel has grown to become one of the leaders in the English business news space
-
In the last two years, Business Television India (BTVI) has witnessed a high growth in viewership, with a market-share increase from 2-4% two years ago to 18-20% currently according to a BTVI communique.
Under the leadership of Megha Tata, Chief Operating Officer, BTVI, the channel has redefined its role in the English business news space with dynamic content, while simultaneously investing in innovative and focussed marketing for targeted audiences, and expanding the channel’s digital footprint and offerings; with a recent example being the launch of a Podcast and WhatsApp service to engage with its viewers across platforms, 24/7.
Dit verhaal komt uit de September 23, 2018-editie van IMPACT.
Abonneer u op Magzter GOLD voor toegang tot duizenden zorgvuldig samengestelde premiumverhalen en meer dan 9000 tijdschriften en kranten.
Bent u al abonnee? Aanmelden
MEER VERHALEN VAN IMPACT
IMPACT
Fearless Nadia
Nadia Chauhan, Joint Managing Director & Chief Marketing Officer, Parle Agro Pvt. Ltd, is topper of IMPACT’s 50 Most Influential Women in Media, Marketing & Advertising List, 2018 for steering a legacy business towards modern cutting-edge practices and market leadership.
8 mins
April 1, 2018
IMPACT
Possibility Of An Indian Broadway…
Broadway in New York, and by extension, the West End in London, are the pinnacle of Western civilization’s cultural erudition. They represent decades of evolution in the disciplines of acting, music, dance, lighting, scripting and showmanship.
2 mins
August 12, 2018
IMPACT
‘The Freedom I Found At Rishikesh Is Something I've Never Experienced Before'
For Nina Lekhi, the best travel experiences have been in places surrounded by mountains or water. No wonder then that her most recent trip to Rishikesh, along with 30 children from a school run by her, occupies a special place in her heart
2 mins
August 12, 2018
IMPACT
Syska Adds To Its Power
Rajesh Uttamchandani, Director of the SSK Group (Syska), talks about expanding brand Syska into Wires & Cables as a logical product extension, roping in Amitabh Bachchan as brand ambassador and a 360-degree launch campaign breaking on August 10
5 mins
August 12, 2018
IMPACT
Why The OOH Industry Is Bullish On
Brands are gung-ho about Digital OOH or DOOH, which is set to grow at a CAGR of 20-25% on the back of creative use of technology and innovation. While DOOH now accounts for just 3-5% of the overall Rs 3000+ crore OOH advertising pie, it is making rapid strides and is set to be a key growth driver for the medium.
10 mins
August 12, 2018
IMPACT
‘We Are Here To Build A Long-Term Emotional Connect'
In an effort to build brand awareness and create a long-term impact on the minds of young consumers, Legrand India, along with digital agency Liqvd Asia, is launching a webseries, The Good Vibes. Sameer Saxena, Director-Marketing, Legrand India, Arnab Mitra, Managing Director, Liqvd Asia and Rashmi Putcha, Co-founder and Director, Liqvd Asia tell us about it
2 mins
August 12, 2018
IMPACT
When Team Ogilvy Took 10,000 Pictures For A 1.5 Minute Mp Tourism Film…
It has been a good year for Madhya Pradesh Tourism Board as two of their ads made by Ogilvy got the attention of international juries at two prestigious festivals, winning a Silver and Bronze Lion at Cannes for ‘Memories of Destination’, aka the ‘world’s most honest tourism film’ and another one, ‘MP main dil hua bache sa’, bagging a Graphite Pencil at D&AD Awards 2018.
3 mins
August 12, 2018
IMPACT
Driving The Global Agenta
‘GLOBALISATION, DIGITAL AND SOCIAL MEDIA ARE DRIVING SUCCESS FOR INDIAN BRANDS INTERNATIONALLY’
5 mins
August 12, 2018
IMPACT
We Will Expand Our Tv Offerings, But Won't Enter The Gec Space
In a candid chat with IMPACT, DD Purkayastha, Managing Director & CEO, ABP Group, talks about the group’s performance and key focus areas to ring in the next phase of growth.
6 mins
August 19, 2018
IMPACT
Facebook Bats For Hindi Movie Marketing
An Ormax Media study has found that Facebook is one of the top three mediums driving buzz and appeal for a film campaign, with Facebook and Instagram together accounting for nearly 40% contribution to a Hindi film’s first day box office collections.
3 mins
August 19, 2018
Translate
Change font size