Innovate Your Way To Non-Stagnation

Todd Rovak states that people, irrespective of age, associate themselves more with Batman since he uses tools, technology, and training to improve himself rather than a Superman, who is born perfect. Rovak, who was appointed the CEO of both Capgemini Consulting and Fahrenheit 212 before he was 40, further states that the Batman vs. Superman lens was often spoken about at Fahrenheit 212 while discussing innovation. He explains that companies following the Superman concept for innovation have an industry standard success rate of 15 percent, while those adopting the Batman theory of 'practice and perfect' can anticipate an 87 percent success rate.

- S. Ajay Kumar

Human Capital spoke to Shubhra Sinha,General Manager-Marketing Communications, Denave, who emphasised the relevance of innovation in the modern day workplace, and the innovation@work campaign that is underway in the organisation.

HC: Could you tell us about Denave and the core philosophy and the value system behind the organization?

SS: Denave was founded 18 years ago to bridge the gap between sales strategy and execution by providing end-to- end sales enablement solutions. The thought was to create a global inclusive company that provides equal opportunities to all, while providing a competitive edge to all its customers through progressive forward-looking sales services. In the process of building outcome-oriented sales methodologies and solutions for the customers, the company has focused on creating sales leaders of tomorrow. At Denave, it is one of the visions to create sales leaders of the future with the methodology, the sales excellence, and the sales process we follow.