The Fast and the Furious

German luxury automaker Mercedes-Benz has gotten attention with a new assembly line in Pune to put together its premier AMG line-up. Will it manage to rope in more buyers as well?

- PAVAN LALL

WELL-HEELED AUTOMOTIVE thrill-seekers have a new raison de célébrer. In early November, German automobile giant Mercedes-Benz launched the new GLC 43 model, and this isn’t just another racy crossover for the subcontinent. It is the first in the line of Merc’s premier AMG performance cars, which are now being assembled at Chakan, Pune. Mercedes has also slashed its price by 25%, for what would normally cost in the neighbourhood of ₹1 crore.