Most of us suffer from FOMO – the fear of missing out. As human beings, we’re hard-wired to chase performance. From our cars to our breakfast cereal we want the fastest, best, newest, most improved, and so on. Maybe this is because marketers know exactly which buttons to push or perhaps it's just an innate human trait. Whatever the reason, we’re terrified of missing out on the next trend.

But this trait leaves us like a dog chasing its tail. We’ll never truly catch it and if by some oddity we did manage to catch our tail, then what? We’d just start chasing it again. We are never happy. We are always looking for the next big thing.

So, it is no surprise that we also chase performance in our investments. Nobody cares about a stock until it suddenly starts moving higher. Then everybody wants to know more. How high can it go? Which is the next big stock? Is it too late to buy?

We’re also consistently checking our existing investments and comparing them against others. And when we’re buying new investments it’s mostly about performance – nobody buys from the bottom of the performance table. We always start our search by looking for the top performers.