Low-Cost Marketing That Works

What’s the best way to tell the world that your company exists and is open for business? Six entrepreneurs share their launch strategies and stories.

- 

1 Target influencers.

“After years designing graphic tees for large retailers, I decided to strike out on my own. I produced a small run of shirts and proposed a trade with local fashion bloggers: If they’d serve as the models for my T-shirt website, I’d provide my professional photography services to their blogs for free. It worked wonders! They’d often post about my brand and recommend me to other bloggers, too.” —DANIELLE NAGEL, founder, Dazey LA

2 Test your concept.