Poging GOUD - Vrij

Jimmy Fallon, At Your Service

Entrepreneur

|

January - February 2022

He spent years chasing a dream that wasn’t really his. But when the biggest opportunity of his career came knocking, he realized he had to find his “why,” or fail trying.

- By Jason Feifer, Photography by Brian Bowen Smith / NBC

Jimmy Fallon, At Your Service

Jimmy Fallon became a talk show host in 2009 when he replaced Conan O’Brien as the face of Late Night. Fallon had never done anything like it before. So as he prepared to take over, he turned to the man who knew the job better than anyone.

“Any advice?” Fallon asked O’Brien. “I can’t give you any advice,” O’Brien replied.

“You just have to do it.”

“I didn’t love that—I mean, that’s not great advice,” Fallon says now. “But I was talking about it with someone and they said, well, he’s right— because he found who his character is and who he is. Who are you? Who is Jimmy Fallon as a show?”

In that moment, Fallon realized he did not have a good answer. Sure, he had ideas for what would be in his show—the silly games and unbridled joy that would come to define his brand. But why should someone care about him? Who is Jimmy Fallon?

“When you actually get that question, you’re like, uh, um, uh, well, I have brown hair,” Fallon says. “I love this type of humor. I love rock music, but I also like, uh, classical. It makes no sense.”

It makes no sense because it’s not how we tend to think. People talk endlessly about the things they do at work, but they don’t always reflect on the reason they’re doing it. What motivates them? What gives them purpose? What is their measurement of success, and what will guide them when things go wrong? You could call all of this a person’s

MEER VERHALEN VAN Entrepreneur

Entrepreneur US

LISTINGS KEY

This shows how long a company has been in business and how long it has been franchising.

time to read

1 min

January - February 2026

Entrepreneur US

Entrepreneur US

Raise Prices or Cut Staff? What About Neither?

When times are tough, franchises don't have to make major sacrifices. They just need to rethink value.

time to read

8 mins

January - February 2026

Entrepreneur US

UNDERSTANDING THE RANKING

This is how Entrepreneur creates the Franchise 500 -and how all these brands are evaluated.

time to read

2 mins

January - February 2026

Entrepreneur US

Entrepreneur US

DIARY of a Franchisee

Raul Larez owns two Batteries Plus franchises, but still has plenty of time for family. We asked him to keep a diary of one average day—so you can see what his life is like.

time to read

4 mins

January - February 2026

Entrepreneur US

Entrepreneur US

FRANCHISE 500 TOP 10: Meet the Leaders of the Franchise 500

Meet the Leaders of the Franchise 500®

time to read

23 mins

January - February 2026

Entrepreneur US

Entrepreneur US

Freshest New IDEAS

What's coming next in franchising? Check out these eight innovative brands, which started franchising recently—and might reach the Franchise 500 soon.

time to read

3 mins

January - February 2026

Entrepreneur US

Entrepreneur US

The Marketing Genius Behind the Best Brands

It's not just about smart messaging. It's about a keen understanding of human psychology. Here's what Guinness, Kraft, Dyson, Apple, and Pringles get right—and how to become a better marketer.

time to read

11 mins

January - February 2026

Entrepreneur US

Entrepreneur US

How to BUILD (and Market) a Franchise for Very Little Money

Want to turn a tiny hometown business into a franchise with hundreds of locations? The cofounder of L&L Hawaiian Barbecue, shares his story—and his secrets.

time to read

23 mins

January - February 2026

Entrepreneur US

Entrepreneur US

What Can't AI Do?

As AI automates our business operations, we asked six leaders: What will humans remain indispensable to you for?

time to read

3 mins

January - February 2026

Entrepreneur US

Entrepreneur US

Get the Best Out of Your Team

Your “hardest workers” might also be your biggest problem. To measure success properly, use the playbook.

time to read

2 mins

January - February 2026

Translate

Share

-
+

Change font size