ITB BERLIN A BIG DRAW EVEN AS DAMPERS GALORE

More than 10,000 organisations and companies from over 180 countries have booked up again this year for the world's premier travel show

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ITB Berlin 2020 will be taking place at Messe Berlin from March 4 to 8. Parallel to the show, the ITB Berlin Convention, the largest event of its kind, will also be conducted. In 2019 a total of 10,000 companies and organisations from 181 countries exhibited their products and services to around 1,60,000 visitors, including 1,13,500 trade visitors.

That ITB Berlin is in strong demand is evident from the fact that 10,000 organisations and companies from over 180 countries have booked up again this year. “Our fully booked halls are proof that even in the age of flight shame, overtourism, climate change and the coronavirus, ITB Berlin is still the focal point for the travel industry and radiates an international aura. For the global travel industry participating in large numbers, face-to-face meetings are important. For us, responsible decision-making and success in business are directly linked, which is why the slogan of the ITB Berlin Convention is ‘Smart Tourism for Future’,” said David Ruetz, Head of ITB Berlin, and added: “At present, the effects of the coronavirus are limited. To date two Chinese exhibitors have cancelled. A large number of Chinese stands are run by staff from Germany and Europe and are thus not affected by cancellations. Overall, the percentage of exhibitors from the People’s Republic of China is low.