How Is Digital Gaming Chartering A New Shape For Marketing Strategies?

At present, India ranks among the top five digital gaming markets globally. This is the best time for the marketers to develop newer strategies to place their brands in a participative manner in order to target their audience

- Sahil Chopra

Digital gaming is set to become a billion-dollar market by the 2023 presenting advertisers and marketers with lucrative opportunities to tap into the mobile gaming industry! Digital gaming has become the new magnet, manipulating the pull and hook factor. A large section of mobile phone users spends considerable time playing online games on their smartphone every day

THE GROWTH OF DIGITAL GAMING AS AN INDUSTRY

From the days of holding consoles of the big box like videogame machines, to now companies conceptualizing handsets specially designed to target gamers, the opportunities for the marketers have grown manifold. It is then no guess that now smartphone makers are adding key elements like a high level of performance, better response time, fast processors, user- friendly interface and large memory storage to target the gamers market. This has further opened gates for the advertisers to tap the millions of users to increase their brand visibility.

INTEGRATION OF BRANDS IN DIGITAL GAMES