Poging GOUD - Vrij
Will The Dark Mysteries Of India’s Favourite Old Monk Fade Away?
Businessworld
|March 7, 2016
The dark mysteries of India’s favourite rum will fade away unless Mohan Meakin wakes up.
Such is the charm of Old Monk that ballads and tributes have been written on social media by both young and old in celebration of the “buddha baba” who has been a faithful companion through the ebbs and lows of life.
A certain Ketan Sonalkar turns poet on Facebook and writes:
The charm never fades,
The essence never evades, O
ld Monk it is for all seasons,
Irrespective of the reasons!!!
In July of last year, the hearts of Old Monk lovers all but stopped with the news that Ghaziabad-based Mohan Meakin was discontinuing the production of the muchloved dark rum. The company however clarified later that it had no such intention and that the death of Old Monk was greatly exaggerated.
The Rebellion Drink
“The 60s were the days when rum ruled. Hercules and Sea Parade were common then but when Old Monk was introduced it was smoother and tastier,” says a colonel in the Indian army. “Plus, it doesn’t give a hangover. It became a rage and soon had a special relevance in our lives, getting mentions in social journals and engagement activities.”
Dit verhaal komt uit de March 7, 2016-editie van Businessworld.
Abonneer u op Magzter GOLD voor toegang tot duizenden zorgvuldig samengestelde premiumverhalen en meer dan 9000 tijdschriften en kranten.
Bent u al abonnee? Aanmelden
MEER VERHALEN VAN Businessworld
BW Businessworld
8 GADGETS THAT WHISPER CLASS - AND JUST WORK
Eight impeccably designed gadgets that define modern luxury through effortless performance, proving that true class whispers-it never shouts
3 mins
November 01, 2025
BW Businessworld
A CELEBRATION OF ART
The first week of October saw the Blue City hosting the first edition of the Jodhpur Arts Week
2 mins
November 01, 2025
BW Businessworld
"WE PLAN TO OPEN 10 TO 15 NEW STORES ANNUALLY"
This festive season Decathlon Sports India is offering a curated range of their products in the sports and fitness categories. We caught up with Gaudham Ganesh, Head of Marketing, Decathlon Sports India, to ascertain the shopping behaviour of Decathlon customers. Excerpts:
2 mins
November 01, 2025
BW Businessworld
"30 per cent of our sales come from our digital channels"
We caught up with ADOSH SHARMA, Country Commercial Manager, IKEA to speak about their focus on the Indian market and more
2 mins
November 01, 2025
BW Businessworld
RADO
INNOVATION AND TIMELESS DESIGN
1 min
November 01, 2025
BW Businessworld
Modern twist to a timeless memory
By engaging deeply with our consumers and monitoring online chatter, we can identify emerging trends swiftly and efficiently
3 mins
November 01, 2025
BW Businessworld
THE GUT-BRAIN CONNECTION
A striking fact is that most of our neurotransmitters are produced in the gut. Nearly 80 percent of serotonin, the “calming” hormone that regulates mood, sleep and even gut motility is made in the digestive tract.
2 mins
November 01, 2025
BW Businessworld
"LUXURY IS TO BE ABLE TO CONTROL THE PACE OF YOUR LIFE"
Actor TAAPSEE PANNU champions fearless authenticity as her brand. To her, luxury is to be 'present', to be able to make a choice and be able to control the pace of one's life
4 mins
November 01, 2025
BW Businessworld
THE PROMISE OF LUXURY
The luxury market in India shows promise despite slow growth globally. Investing in building an enduring relationship with a consumer, who is spoiled for choice and has a short attention span, is what will help brands elevate their game.
3 mins
November 01, 2025
BW Businessworld
INSIDE THE 2025 SHOPPING FRENZY
As India steps into the 2025 festive season, online retail is poised for a record-breaking year
4 mins
November 01, 2025
Translate
Change font size

