THE DIGITAL ORGANISATION

DIGITAL TRANSFORMATION IS NO LONGER AN OPTION BUT HAS EMERGED AS A CRITICAL SUCCESS IMPERATIVE FOR BUSINESS CONTINUITY AND FUTURE GROWTH

- NIDHI SINGAL

$2.8

TRILLION

EXPECTED GLOBAL MARKET SIZE OF DIGITAL TRANSFORMATION BY 2025-A CAGR OF 16.6 PER CENT FROM 2021

$69

BILLION

INDIA'S DIGITAL TRANSFORMATION SPEND BY 2025, AT A CAGR OF 18.2 PER CENT; THE MARKET SIZE IN 2020 WAS $30 BILLION

While giving the keynote presentation at the Microsoft Business Forward event in 2017, Microsoft's Executive Chairman & CEO Satya Nadella went back in time to the mid1990s, when the company was about to launch its first server product. Back then, Nadella was coding on screen, showing a scenario that speaks of today's digital transformation (DX) needs. And all the technology deployed allowed him to pull the data into a spreadsheet for storing inventory, and then use automation to drive a document that could create a purchase order to deal with the back-order situation. While he thought the innovation was going to change the world, it took about two decades to realize how the digital transformation revolution is not just about transforming industries, but powering every part of the economy.

"Digital transformation is not simply about 'lifting-and-shifting' old IT infrastructure to the cloud for cost-saving and convenience. Organizations adopt new technologies to redesign and redefine relationships with their customers, employees and partners, which includes modernizing applications and creating new business models, products and services," says Bikram Singh Bedi, Managing Director for India region at Google Cloud.