Poging GOUD - Vrij
How Microsoft Won Back Wall Street
Bloomberg Businessweek Middle East
|1 August, 2018
Chief Financial Officer Amy Hood got investors to look beyond Windows and the PC
Clad in jeans and a gray sweatshirt, Amy Hood stands before a room of 140 Microsoft Corp. recruits. It feels a bit like the first day of school, and new hires are taking selfies outside in front of a big Microsoft logo. Hood tells the crowd that her job as chief financial officer is not simply to balance the books and plan spending. “My kids will tell you I practice counting, but my job is really a little different than that,” she says. “I may have thought about it that way when I took the job almost five years ago. But now it’s about creating an environment in which you all remember that you still want to pick us every day.”
That’s not how most people think of a CFO’s responsibilities. But since taking the gig in 2013, Hood’s expansive view of the job is what keeps her in it. Along with Chief Executive Officer Satya Nadella, she’s played a key role in winning employees, customers, and investors back to Microsoft.
The world’s largest software maker, once undisputed ruler of the PC desktop, has remade itself into a cloud computing behemoth. Hood has translated the company’s strategy and product priorities into precise spending plans and forecasts. She has refocused Wall Street on forecasts for the cloud business and handily beat them. “She was able to change everybody’s perspective on a company where everyone thought their best days were behind them,” says Heather Bellini, a Goldman Sachs Group Inc. analyst who has covered Microsoft for more than 15 years. “Satya has done an excellent job, but people think of them as a package together.”
Dit verhaal komt uit de 1 August, 2018-editie van Bloomberg Businessweek Middle East.
Abonneer u op Magzter GOLD voor toegang tot duizenden zorgvuldig samengestelde premiumverhalen en meer dan 9000 tijdschriften en kranten.
Bent u al abonnee? Aanmelden
MEER VERHALEN VAN Bloomberg Businessweek Middle East
Bloomberg Businessweek Middle East
Golfing With The Enemy
Did Donald Trump's executives violate the Cuban embargo?
12 mins
August 16, 2016
Bloomberg Businessweek Middle East
Super-Rich Syrians Wait for War's End
Actor, author, playwright. Gill Pringle tries her hand at unravelling the mystery behind this enigmatic multi-hyphenate
11 mins
July 01, 2016
Bloomberg Businessweek Middle East
How About A Bit More Room For Competition?
The tech giants may be contributing to the US economy’s most persistent ailments. Should they be broken up?
6 mins
August 1, 2017
Bloomberg Businessweek Middle East
Stand By ... Scanning For Viruses And Secrets
Kaspersky Lab has worked much more closely with Russian intelligence than it has disclosed
5 mins
August 1, 2017
Bloomberg Businessweek Middle East
Uber Without The Smartphone
With inspiration from a nonprofit in Atlanta, the app is becoming more senior-friendly
4 mins
August 1, 2017
Bloomberg Businessweek Middle East
Brands Pump Up The Volume In Pakistan
Foreign companies are sponsoring raves to reach young, affluent consumers
4 mins
August 1, 2017
Bloomberg Businessweek Middle East
Tim Cook CEO, Apple
The head of the most valuable company in the world talks to Bloomberg Businessweek Editor Megan Murphy about augmented reality, the new HomePod, Donald Trump, and the legacy of Steve Jobs
13 mins
August 1, 2017
Bloomberg Businessweek Middle East
Syrian Refugees: Western Union's Most Loyal Customers
Refugees, immigrants expatriates. For some politicians, they're scapegoats. For Western Union, they're customers
20 mins
August 1, 2017
Bloomberg Businessweek Middle East
The Asian Jobs Ladder Is Broken
An economic model that’s organised an entire hemisphere for decades could be coming to an abrupt end.
5 mins
August 1, 2017
Bloomberg Businessweek Middle East
Iran's Islamic Evolution
Both conservatives and reformists consider the ballot box an essential instrument“There may be two candidates, but they are part of the system”
5 mins
June 16, 2017
Translate
Change font size
