Bakery In Age Of Social Media

If you want to make it big in India’s bakery industry, having a social media marketing strategy is a must

- Jyotismita Sharma

Ask yourself where you spend most of your leisure time. And the smartphone is likely to be the one-word answer for most people in an urban setting today. And how do they spend their time with their smartphone? While many people play games, or watch Netflix or use other streaming services on their smartphone, almost all of them also spend a lot of time on social media platforms – be it Facebook, Instagram, Twitter, YouTube, TikTok, Helo, ShareChat, WhatsApp or any other such platforms. Therefore, it is very important to have a robust social media strategy for any bakery – however small or big your outlet may be – in order to attract the attention of potential consumers.

In fact, a recent study by Microsoft-owned professional networking platform LinkedIn has found that 94 percent of sales professionals use technology to close more deals in India. The survey also revealed that sales professionals who rely on sales technology also outperform their peers.

The report titled “State of Sales 2019 India” revealed that modern sales professionals are very active on social media. While 93 percent of modern sales professionals said they are active on LinkedIn for business purposes, a vast majority of them also use YouTube (88 percent), Twitter (80 percent), and Instagram (79 percent).

“India is historically a relationship-based sales environment where referral selling is key,” Edward Hunter of LinkedIn Sales Solutions, India, said in the report.

It is in this context that social media marketing gets prominence in India.

Social Media: Opportunities and Challenges