Business
IMPACT
'We Are The Swiss Army Knife Of Agencies'
The Glitch, a nine-year-old agency founded by Varun Duggirala and Rohit Raj has recently been in the news, courtesy its acquisition by GroupM. We talk to the two founders and the CEO, Pooja Jauhari, to understand how the new-age agency works, what makes them different and their plans for the future
5 min |
May 13, 2018
IMPACT
AD Wars From Convert To Overt
More and more brands complain about comparative advertising, also drag rivals to court
6 min |
May 27, 2018
IMPACT
The Oneplus 6: A Cover Story
Vikas Agarwal, General Manager, OnePlus India talks to Dipali Banka about the first Indian magazine cover shot on a cellphone – Vogue India’s May 2018 edition cover featuring Aditi Rao Hydari, shot on the newly launched OnePlus 6, other consumer engagement campaigns, movie partnerships and celebrity engagement that have helped top-of-the-mind recall for the brand
3 min |
May 27, 2018
IMPACT
Another Lion Hunt Begins!
Can India better its all-time best tally of 40 metals in 2017 at the Cannes Lions International Festival of Creativity this year?
5 min |
June 17, 2018
IMPACT
‘The Agent At The Visa Office Stood Up And Clapped When He Saw 86-year-old Pooran'
Praful and Amit Akali of Medulla Communications all set to take 86-year-old terminally ill patient from ‘Last Laugh’ video to speak at Cannes
3 min |
June 17, 2018
IMPACT
Media Planning For A New World
Smart media planning calls for mastering changing consumer trends
3 min |
June 17, 2018
IMPACT
Unlocking 'Oppo'rtunities In The Indian Market
Riding on the T-20 and IPL wave, Chinese smartphone maker OPPO has managed to write a very impressive growth story within two years of its launch in India. Sky Li, Global VP, OPPO & MD of International Mobile Business & President of OPPO India tells us why India is a key market for a brand ranked among the top five smartphone-makers in the world.
5 min |
September 04 2016
IMPACT
Target Uttar Pradesh
The Dainik Bhaskar Group’s flagship Hindi website, dainikbhaskar.com, strengthens its virtual presence and focuses on the biggest Hindi-speaking market in the largest State in India, Uttar Pradesh.
3 min |
September 04 2016
IMPACT
I FIND THE CONSTANT PROCESS OF REINVENTION EXCITING
Once you’ve done advertising, it’s quite likely that you can’t do any other business ever again, says Ashish Bhasin, Chairman and CEO, South Asia, Dentsu Aegis Network, as he takes us through his 30-year journey in the Indian advertising industry.
6 min |
June 24, 2018
IMPACT
Loyalty To Lead Future Marketing Strategies
Indian marketers must tackle the customer loyalty challenge head-on.
3 min |
June 24, 2018
IMPACT
Few European Cultures Can Match Austria's Hospitality
Uday Kulkarni’s love for travel began early in his career as a consequence of his numerous work trips. He tells us of the lessons he learnt from travelling, while sharing cherished memories of a holiday in Austria where he experienced unparalleled hospitality and got an opportunity to visit the shoot location of the renowned film, ‘The Sound of Music’
3 min |
June 24, 2018
IMPACT
'I Learnt Perfectionism From The Japanese'
Vijay Mansukhani calls Japan his first love, thanks to many visits to the country which helped him go local and soak in its culture. He also tells us about his love for cruises and some of his most memorable experiences
3 min |
July 01, 2018
IMPACT
A Delightful Dichotomy
If you are a regular at Cannes Lions, then you get hit by the fantastic juxtaposition of the known and the unknown every year.
3 min |
July 01, 2018
IMPACT
Collaborating For Success: The Shell Way
Shell Lubricants’ recent campaign, ‘Power of Partnerships’ draws a parallel between ‘Bat Doctor’ Ram Bhandari and the global lubricant supplier; the analogy being that both, Bhandari and Shell, work hard to meet specific requirements of their customers. Gareth Flood, Chief Marketing Officer, Shell Lubricants India tells us more about the campaign and the brand’s ambition to capture a 15-20% market-share within the next two years
5 min |
July 01, 2018
IMPACT
With &Flix, We Aim To Enthral The Audience That Seeks New Experiences: Prathyusha Agarwal
Zee Entertainment Enterprises Limited launches English movie channel &flix, with brand proposition Leap Forth.
3 min |
June 10, 2018
IMPACT
What Did Brands Gain Out Of IPL 11?
Our cover story this week is around the talking point of the last two months – the Indian Premier League 2018, which had a new home in Star India.
2 min |
June 10, 2018
IMPACT
Leading The Digital Surge @ Hindustan Times
Rajiv Bansal, who heads Hindustan Times Digital Streams, talks about the Digital preparedness of HT, its booming branded content business, and about investing in a big way in vernacular content
6 min |
May 27, 2018
IMPACT
Flipmart Walkart
Walmart is obviously betting on the fact that India’s e-commerce market will zoom from $38bn in 2017 to $200bn by 2027
3 min |
May 27, 2018
IMPACT
Detoxing India, One Teabag At A Time
Tetley Tea, a part of Tata Global Beverages, has launched a new campaign entitled ‘Andar se Clean and Bahar se Active’ with Bollywood actress Deepika Padukone as the new face of the brand. Puneet Das, Marketing Head – India, Tata Global Beverages talks about the brand’s attempt at keeping the green tea and regular tea categories exciting
6 min |
April 15, 2018
IMPACT
'India Is One Of Our Top 4 Global Markets'
Nick Emery, Global CEO, Mindshare talks of key leadership changes, the evolving client-agency relationship, digital transformation, the India market and more...
8 min |