Spirit Of Change

Inspired by the iconic Dior townhouse at Avenue Montaigne, Maria Grazia Chiuri reimagines the Montaigne 30 bag for the millennial bride-to-be..

- Anupriya Roy

Between Avenue des Champs-Élysées and the Seine lies Avenue Montaigne, the Parisian street that could be described as the epicentre of haute couture. Take a stroll through this impeccably manicured street to discover the part it’s played in the industry’s history, and to browse through some of the most breathtaking clothes you can buy. Such is the historic significance of 30, Avenue Montaigne, a small townhouse that Monseur Dior encountered by chance and transformed it into the beating heart of Dior. “The connection we develop with a place can be extremely powerful. I felt it right away when I stepped inside 30, Avenue Montaigne, the House’s historic birthplace,” describes Maria Grazia Chiuri, the maison’s current creative director. The store’s famous grey salons have seen some iconic fashion moments over the years: 30, Avenue Montaigne became the House of Dior’s headquarters late in 1946, ahead of the launch of its first collection. A year later