Race On!

 

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Tata Motors has taken yet another step in an unconventional direction with the all-new division called TAMO which recently unveiled their first product at the Geneva Motor Show, the Racemo. Tata Motors had just a few weeks earlier announced plans to kick-start a whole new business venture that would bring together various aspects of their automotive business in a set of unique products. The Racemo is the first of these products, a sportscar built on a wholly new modular platform called MOFlex MMS that could in the future also spawn hatchbacks, sedans and SUVs.

The Racemo was built using the in-house expertise of Tata Motors Engineering Research Centre (ERC) based out of Pune and their European Technical Centre (TMETC) based in Coventry, United Kingdom. The project kick-started just a little under two years ago. It was designed at Tata Motors Design Studio in Turin with renowned automotive designer Marcello Gandini initialising the early platform. The project IP was acquired by Tata Motors in 2007 with Dr Tim Leverton heading the engineering and Pratap Bose spearheading the design areas. After extensively searching for suitable materials and other tech developments, the initial concept called the C-Cube was signed off in 2013. Project Racemo finally went on stream in May 2015, and in just 22 months Tata Motors managed to execute the entire project and prepare a near production-ready version of the final product.