Setting The Bar Higher

VOLVO TRUCKS INDIA HAS SET THE BAR HIGHER WITH ITS HEAVY-DUTY RANGE OF FM AND FMX TRUCKS. ASHISH BHATIA GIVES A LOWDOWN ON THE STRATEGY BANKING ON THESE NEW WORKHORSES.

-  ASHISH BHATIA

Volvo Trucks India is a well-established player in the premium Heavy Duty (HD) trucks segment. The Original Equipment Manufacturer (OEM) is not one to rest on its past laurels though and draws from its legacy when it comes to keeping on pushing fronts like innovation and product refinement. It’s offerings go beyond the pursuit of offering tailor-made solutions for the intended customer and their respective duty cycles. The OEM, in India, is yet again setting the bar higher with late last year’s launch of the Volvo HD range of FM and FMX trucks. The company’s India strategy of setting a new benchmark with diverse applications, as per the company’s Senior Vice President, B Dinakar is to set a new benchmark. To attain the objective, the company is banking on its new workhorses.

Volvo Trucks India (Volvo Trucks) customers can choose from six HD trucks launched in the second quarter of Financial Year 2021 (Q2 FY2021). In an exclusive chat with Commercial Vehicle Magazine, B Dinakar shared the rationale behind this significant portfolio. “Our trucks serve in some of the most demanding and time-critical applications and this new range of trucks are built to push the limits of productivity with a strong focus on improving the driver environment and safety,” he stated. Backing it with equally industry benchmark service, “Volvo Trucks in India with this range has expanded its range of transport solutions,” he expressed.