Maximum Offering In The New Bolero

Mahindra builds on the Bolero platform to offer maximum value proposition through the new MaXX pic-kup. Ashish Bhatia and Prateek Pardeshi drove it to validate the claims.

- Ashish Bhatia and Prateek Pardeshi

Mahindra and Mahindra Ltd. (M&M) has revisited its mainstay -Bolero pik-up. Adding another dimension to the range, the company in August 2022 created a new sub-brand MaXX. The brand translates to the maximum value proposition for the segment aimed at being best-in-class. Inheriting the DNA of the 1999 legacy model, the MaXX is essentially the Bolero at its heart. It attempts to break out from just offering a flatbed pickup, a CNG pickup or a crew cab pickup with air-conditioning. The MaXX variant is a larger attempt of the company to maximise the benefits on offer in turn offering the operator maximum profitability. It does so by a renewed consideration of load-carrying capacity, performance, mileage and resale at different levels of the vehicle life cycle. The vehicle is built around key pillars of maximising technology through iMaXX telematics, a new style quotient, enhanced comfort and safety levels and claims to offer maximum savings. Offered in white, silver and gold skins, the company offers the City 3000 at Rs.7.68 lakh (Ex-showroom Pune) and the City 3000 LX at Rs.7.72 lakh (Ex-showroom Pune). The City 3000 VXi comes in higher at Rs.7.87 lakh (Ex-showroom Pune)