Isuzu Fully-Built Trucks

Isuzu Motors India is offering fully-built trucks that address the exacting needs of its buyers.

- Ashish Bhatia

Isuzu Motors India showcased two fully-built concept trucks at the recent India Cold Chain show. The trucks, based on its D-Max pick-up platform, are an indication of the company’s strategy to address the exacting needs of its buyers. Having sold an estimated 3000 units in FY2016-17, of which the S-Cab and Regular Cab accounted for 1000 units, the move to offer fully-built units is said to be inline with the provisions of GST, which makes it cost-effective for buyers to opt for a fully-built truck rather than to get an aftermarket superstructure fabricated. The two fully-built concepts that the company displayed at the India Cold Chain show were built on the D-Max regular cab. Their design took into consideration the key requirements of the company’s customers. Claimed to deliver on the count of performance, quality and reliability, Isuzu Motors India, according to Satyendra Mandalapu, Assistant Manager, Business Development Division, Isuzu Motors India, is keen to take advantage of the widening tax structure after the implementation of GST. “Post GST, fully-built reefer trucks fall under the 18 per cent tax slab,” mentioned Mandalapu.