Nvidia to give JLR tech boost

Connectivity and autonomy targeted by new tie-up with major US software firm

- FELIX PAGE

JLR is ultimately aiming for Nvidia-equipped cars to be capable of level-three autonomous driving, which means they will have environmental detection capabilities and will be able to make decisions without human input – but the human drivers must remain alert and able to take control.

Jaguar Land Rover has partnered US software giant Nvidia to introduce heightened connectivity and advanced autonomous driving functionality to all cars launched from 2025.

Forming an important part of JLR CEO Thierry Bolloré’s bold Reimagine transformation strategy for the car maker, the new “multi-year” partnership means the two firms will collaborate on software development, rather than Nvidia supplying its technology off the shelf.