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The X Factor

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January 2018

Can adding an X to the name really make a difference to an already good commuter? We swung a leg over the new Passion XPro to find out

The X Factor

Having established the Passion as the rightful successor to the Splendor, it was time for a slightly more premium offering. But of course, the same reasons that applied for the Splendor to continue selling parallel to the Passion still applies here. The key is product diversification and Hero knows just how to execute that. The XPro had to look different to widen its appeal to another set of consumer. Still commuters but ones seeking better aesthetic appeal than the regular 110cc motorcycles out there.

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