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Making Harley Great Again!

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November 2021

Could this convention-breaking Harley-Davidson be the best Harley Davidson motorcycle to lay rubber on tarmac? We try out Harley-Davidson’s first-ever adventure bike to find out

- Dipayan Dutta

Making Harley Great Again!

If you ever find the thought of stepping outside your comfort zone daunting, spare a thought for Harley-Davidson. After doing more or less the same thing for almost a century, and bringing themselves to the brink of extinction. They chose to reinvent themselves, fundamentally. Which is no small task for any manufacturer, let alone one of the most well-known names on two wheels, a brand where loyalists have been known to tattoo the company logo onto themselves for posterity. Somehow even calling it a paradigm shift seems reductive, but then again look what was born of it. The Harley-Davidson Pan America 1250, the antithesis of 100 years of Harley-Davidson cruisers, and the first step into a new generation.

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