Now You SEMA...

The most outrageous cars in America hit Sin City when SEMA's in town.

- Dave Smith

SEMA, or the Specialty Equipment Market Association, is the US-based trade organisation that covers anyone with a business interest in building, manufacturing or supplying parts for race cars, custom cars, restorations, rods... in fact, anything from the local street machine to a Top Fueller. That's a pretty broad remit, and they do sterling work throughout the year promoting their member companies and their interests, keeping a weather-eye on government legislation, lobbying and so on. Nobody sees all that, though.