Poging GOUD - Vrij
The Spotlight is on India Now
Architecture + Design
|July - August 2021
The pandemic has thrown open the doors to look within, buy and manufacture locally, and promote the country’s treasure of crafts, as Kanupriya Verma of Ikai Asai tells Architect Nishita Kamdar

What is it that makes Indians go weak in the knees for the prized ‘Made in Italy’ or ‘Made in China’ tags? Is it that such labels act as confirmation of fine quality and authenticity and grant a sense of style that is internationally praised? Is it because they lend an ego boost of having bought from an international designer or store? Are we so oblivious to notice the treasure trove of Indian designers and craftsmanship, or are we just too busy glorifying Western capitalism? A known fact in the design industry is that most of the well-established, popular and largest international furniture brands manufacture their products in India—a market they see as unparalleled in terms of quality and price. Then why is it that we Indians shy away from buying or making these same products in India and proudly flaunting our thriving culture and craftsmanship?
‘Make In India’, a groundbreaking, trendsetting, headline-making and not to forget a long overdue initiative by the Indian Government launched in 2014. It aims at making India a global manufacturing hub by not only opening up more jobs in the country, but also attracting domestic and foreign investments into the manufacturing and innovation sectors, in what is a carefully curated progressive move. We often find ourselves becoming prisoners of Western culture and influence, whereas it was the West that first identified our richness of taste, design and wealth, and by many means overexploited us, thus turning us from the richest land to the one of the poorest. It is now time to look within once again, and recognise the talent and ability of our people and our businesses.
Dit verhaal komt uit de July - August 2021-editie van Architecture + Design.
Abonneer u op Magzter GOLD voor toegang tot duizenden zorgvuldig samengestelde premiumverhalen en meer dan 9000 tijdschriften en kranten.
Bent u al abonnee? Aanmelden
MEER VERHALEN VAN Architecture + Design

Architecture + Design
AKSHAT BANSAL & RADHIKA CHADHA
From concept to completion, their ethos remains constant: to create spaces that inspire, endure, and reflect the individuality of those who inhabit them
1 min
September 2025

Architecture + Design
AAHANA MILLER
Aahana Miller has skillfully guided ABM's evolution with the times, fostering innovation while ensuring that every design reflects a timeless aesthetic
1 min
September 2025

Architecture + Design
Contemporary Now showcases the dialogues defining Indian art today
Chennai - Five of India's most influential galleries, Chemould Prescott Road, Vadehra Art Gallery, Chatterjee & Lal, Experimenter and Ashvita's, come together for the first time in Chennai to present Contemporary Now.
1 min
September 2025

Architecture + Design
Ozone partners with Asia Cup 2025 as Gold Sponsor
New Delhi — Ozone, India’s leading architectural hardware brand, has signed on as Gold Sponsor of the Asia Cup 2025.
1 min
September 2025

Architecture + Design
ALISHA CHITALWALA
Founded by Khozema and Sujata Chitalwala, Designers Group transformed early struggles into a landmark Taj Hotels project that set their course in hospitality
1 min
September 2025

Architecture + Design
THE INVISIBLE MONUMENT
Yogesh Chandrahasan transforms The National War Memorial into a landscape of emotions, where 25,000 names find their eternal home in four concentric circles of protection, sacrifice, bravery, and rebirth
4 mins
September 2025

Architecture + Design
DESIGN INTEL
What's making waves in architecture, interiors and beyond? The future is unfolding, and we're here to catch it first
1 min
September 2025

Architecture + Design
FROM SCRAPS TO STORIES TO LEGACY
Granicia, the world’s first Terrazzo-inspired ACPs, crafted with world’s first, the groundbreaking Hybrid Spray Fusion technology.
1 mins
September 2025

Architecture + Design
AMAN ISSAR
A young design-build practice focused on crafting authentic living environments through process-driven solutions
1 min
September 2025

Architecture + Design
A WORKSPACE WITH A REINVENTED MEMORY
While the office layout follows the footprint of the site’s original structure, the ground level in the middle courtyard has been raised to create an unexpected effect: where the new refurbished buildings now sit partly sunken into the earth.
3 mins
September 2025
Translate
Change font size