Live Fear Free, Live Happy

Taking the “pet” out of “petrified”

- Joey Peh

To ensure that both pets, and their owners, are comfortable with any procedure they go through, they decided to band together to champion a cause that will promote the wellbeing of their beloved furry friends. Thus, the Fear Free initiative was born.

Pet lovers worldwide are putting their efforts together to combat the mistreatment of pets in training schools, pet groomers and in vet clinics. Started in the United States of America in 2016, the aim of the initiative was to take the “pet” out of “petrified”.

Pets are relieved of physical and emotional trauma with the initiative’s quest to imbibe awareness and knowledge to pet professionals and pet owners, equipping them with the tools to ensure all animals that come into their care have a positive, pleasant experience.

Making sure pets are rightfully and altruistically handled also gives their owners peace of mind and confidence in openly approaching experts for guidance and advice.