Virtual Cat Competitions Get Their Start in CFA

About two years ago, long before the pandemic made virtual competitions popular, CFA Marketing Director Desiree Bobby first began investigating software solutions that might enable CFA to effectively run such competitions. At the time, the goal was to use the shows to make pedigreed cats—and of course, CFA—more visible to an online audience, and in so doing, increase people’s interests in the cat fancy.

- Iris Zinck