Dog Directory - Issue 2020

Your complete guide to dog ownership

The Dog Directory is for anyone who wants to know more about their pets and responsible pet ownership. This annual publication is the complete guide to responsible dog ownership. Southern Africa’s Dog Directory is published by Animaltalk as an invaluable source of information on ownership of pedigreed dogs. It features over 100 breeds in full colour, articles on choosing a puppy, socialising, health topics and nutrition, training and breeding.

Dog Directory is, for many, the first step to an introduction into owning a dog. It also serves as a reference manual with contact details for registered dog breeders, dog clubs and associations, boarding kennels, grooming parlours, veterinarians, rescue schemes and product information. The Dog Directory is a comprehensive publication to be referred to over and over again.

Reader profile

First time dog owners, Breeders, dog lovers and owners

People that are specifically looking to buy the correct and right for lifestyle pedigreed dog.

Fall into the LSM 8 to 10 brackets

Dog enthusiasts, breeders and professional dog owners

Average age group of 27 to 49

Unique selling points

Established magazine that has been published annually for more than 17 years

1.5 million readers per year

The complete guide to responsible dog ownership

Over a 140 breeds shown in full colour

The only dog annual in South Africa

High reader interaction levels

Loyal reader base

Readers retain issues as a reference guide

Widely used by Veterinary clinics as reference guide for contacts to reputable breeders

Content

Thoroughly researched and expert advice from leading specialists on dog care and training in South Africa and abroad

Comprehensive dog breed finder over 100 breeds in full colour

Special focus on behaviour and training methods

Wild canines of the world

Breeder advice