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Echelon Magazine - September 2020

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Echelon Magazine Description:

Uitgever: Capital-Media-(Pvt)-Ltd

Categorie: Business

Taal: English

Frequentie: Monthly

Intelligent Storytelling

The one thing that will define the Echelon magazine will be the quality of the storytelling. Echelon,published monthly, will cover in depth Sri Lanka’s most successful businesses, examine their winning strategiesand profile their leaders in immersive stories. Great stories are also never limited to words, and our approach includes rich photography, bold graphics and leading edge design which together will make for a compelling read.

But business doesn’t start and end in a boardroom;it extends to the golf club greens, to international travel and to pursuits that blurthe lines between commercial venture and sheer passion. The Echelon team will present the best in business and lifestyle coverage that will appeal to an exclusive and affluent readership: an otherwise hard to reach demographic.

Content will be developed by one of the most experienced and proven teams of editors, financial journalists, photographers and designers in the country.This team has already raised the bar for powerful and expertly crafted business news. Shamindra Kulamannage, will lead the editorial team.

The reputation of Echelon is being built on the separation between editorial and advertising. However we are also looking for the most creative and impactful new formats that can be applied in our magazines, iPad app as well as website to help our clients reach our audience. We are flexible and creative and we will have a solution for every single advertiser who wants to reach our audience.

We are passionate about creative results and about working with our advertisers to help them create bespoke multi platform creative solutions with our in house creative team and of course our sales team.

Echelon will be a great place to show off the products and capabilities of our clients because they will be surrounded by an editorial product that is expertly crafted, full of integrity and intelligence.

In dit nummer

Its a market, and that’s an
important distinction

Look a little closer and it becomes apparent; although Amazon and Alibaba are e-commerce leaders in their respective markets, the two companies are different in several ways. E-commerce giant Amazon’s success in the West was due to it being a straightforward retailer. Most of what is listed online is its own inventory held at its own warehouses.
China’s Alibaba, India’s e-commerce firms Snapdeal and Flipkart and other Asian e-commerce sites including those owned by Alibaba under the Lazada and Daraz brands are predominantly marketplaces. The firms themselves own very little of what they offer for sale online. In the case of Daraz in Sri Lanka, 95% of its online offerings are listings of independent retailers. Those marketplace participants include Sri Lanka’s largest consumer goods retailers like Abans and Softlogic retail, but also hundreds of small businesses from both here and overseas. Marketplaces empower enterprises. Businesses can list their products not just in local marketplaces but also in international ones.
On the cover this month is the head of Daraz’s business in Sri Lanka, Rakhil Fernando, who discusses how in advancing the marketplace model for e-commerce, the company has several bottlenecks to bust before more people will be buying online. Less than one percent of Sri Lanka’s retail sales are done online. As more people come online, e-commerce will be in a frenzied battle for their custom. However, the other challenges for adoption lie in financial development for cashless payments, and overcoming poor logistics infrastructure.
Then as more consumers start buying more stuff online, those who have built the supply chains and payment system for smooth order fulfilment at scale will win.