飲食店経営（Magazine of Food Service Industry） - July2015

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飽和状態にある外食市場において「焼肉店」が飛びぬけて好調だ。 その中でも「肉バル」「BBQ」など新たな切り口で展開する新業態企業「甘太郎」「ふたご」などのチャレンジをレポートした。また、今月のトップインタビューは新業態「いきなりステーキ」を急ピッチで展開を進めるペッパーフードサービスの一瀬邦夫社長。基幹業態「ペッパーランチ」から飛躍を図る同社の戦略を聞いた。
t's good to escape jump " grilled meat " is in the food service market is saturated . It was report the challenge , such as new business enterprise " AmaTaro ", " twin " to expand with a new cut , such as also " meat Bal ", " BBQ " in it. In addition , this month's top interview Ichinose Kunio president of pepper food services to advance the deployment of the " suddenly steak " new business at a rapid pace . We heard the company's strategy for achieving the leap from core business category " Pepper Lunch " .