The Dollar Business - February 2017

About The Dollar Business

The vision behind ‘The Dollar Business’ is to become the most desired destination of information on foreign trade in the country!

Description

The journey of The Dollar Business™ has wonderfully begun. It belongs to the house of Vimbri Media Pvt. Ltd., a media company headquartered in Hyderabad, India.

The Dollar Business™ is an India-based magazine for India-based exporters and importers – and the so-called, multinational giants – that believe in the magic of trade beyond borders. There are many business magazines in the country that claim to be ‘essential’ reads. They have many-a-claim to fame – usually without much reason or proof, like being number one in India across many dimensions. How uninteresting. The Dollar Business™ doesn’t claim to be number one. It’s the only one in India. And it doesn’t know many dimensions. Just one – global trade!

From an industry that records a turnover of close to 10 times of India’s GDP each year, there is much to be learnt. Actually, there much to earn too! The Dollar Business™ has a focused reach. We don’t cater to the everyday Toms who want to flip pages to catch a glimpse of Marilyn Monroe or read what a novice has heard through the grapevine about some business going bust. Our content isn’t priceless in that respect. Our readers desire serious information that either supports their case or gives them an understanding that can be priced. Our readers are either stakeholders in the business of export-import, or have a keen interest in what this industry has to offer. Like we say, we just know one dimension – global trade, and most definitely, all our readers have a serious interest in both our articles and the advertisers.

To cater to such a focused reader group, we don’t just do with everyday content creators and field reporters who know little about the vast subject of foreign trade. We have content specialists on board who have dealt with foreign trade as a platform for decades.

This expert editorial panel functions pan-India – from the financial capital of India (Mumbai) to the political capital (Delhi), from the Silicon Valley of India (Hyderabad) to the former capital of British India (Kolkata).

In fact, the next time you sit sipping Darjeeling tea, there is a chance that we actually would have a fat-glassed analyst roaming the sloped hills where tender apical tea shoots are being plucked.

His task – to make our reader something more than just a tea-sipper...perhaps to a tea exporter!