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Steel 360 - April 2020

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As the world officially enters a recession with the IMF declaring so recently, on
the back of the rapid spread of the horrific COVID-19, the Indian steel industry
has gone into respiratory distress, with almost the entire secondary sector having
come to a standstill while the primary producers have curtailed output. Both
moves have reduced capacity utilisation to a mere 30% at present. In any case,
whom will the mills sell to? Both construction and automobiles, which contribute
to over 70% of steel consumption, have come to a grinding halt. Analysts reason
that demand is not going to pick up before Q3. Our Cover Story on pg. 16
explores the COVID-19 conundrum.
In ExperTalk, on pg. 24, Dr Manish Lunker too dwells on the virus impact. Even at
a conservative estimate, if there has been a 20-25% disruption in Chinese
domestic steel consumption in three months, this would result in an extra
inventory accumulation of 30-40 MnT, which is likely to find its way into nearby
Asian markets soon.
In Guest Column, on pg. 10, Dr Aruna Sharma, former Secretary, Ministry of
Steel, GoI, explores what derailed India’s growth story - possibly, knee-jerk
reactions to issues rather than long-term policy reforms.
Intervista, on pg. 05, turns the spotlight on Mandeep Singh, CEO & ED, JSL
Lifestyle, who talks about creating an aspirational stainless steel culture in India.
Plus, we focus on a lot more. Enjoy the read!

Steel 360 Description:

Steel 360 is a monthly magazine covering the metal and mining industry in India. The magazine has a readership of 50,000+ across the globe in the metal and mining fraternity across the country (print circulation only in India). Each issue of the magazine carries a highly informative cover story; write-ups on trending topics, market prices & offers, current news from the metal & mining industry, latest technology trends, columns from industry veterans, import-export statistics, information on upcoming events and much more.

The magazine is a comprehensive handbook to numerous Managing heads, Directors, CEOs, Technical Heads, Marketing/Purchase/Sales Managers, Analysts and other key decision-makers at various business groups in the metal, mining, research, financial services, infrastructure and other related sectors.

Web: https://www.steel-360.com

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