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Engage 4x4 India - January 2025

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Engage 4x4 India

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This issue spotlights Mahindra's global EVs, the BE 6 and XEV 9e. We dive into their driving experience, engineering insights, and the best variant to choose. With a record-breaking 30,179 bookings on day one, these EVs have set a new benchmark. We uncover what makes them so popular with exclusive insights from Pratap Bose, Mahindra Auto’s Chief Designer. Also inside: a special Gone but Not Forgotten edition featuring Mahindra’s SUV legacy, from the CJ-3B to today’s Thar. Speaking of which, we also put the Thar and Thar Roxx to the test off-road, highlighting their differences. All this and a lot more. CJ-3B to the Thar From Mahindra’s first exports to its role in wars and the evolution into India’s first homegrown SUV, we chronicle the legendary journey of the Thar. Driving the Mahindra BE 6 & XEV 9e Radical design, cutting-edge tech, and exhilarating performance—Mahindra’s new EVs redefine expectations. We push them to their limits, even testing the XEV 9e’s top speed. XUV 700 vs XUV 3X0 We drive the XUV 700 - the benchmark for SUVs, side-by-side with the XUV 3X0 and observe their similarities and differences. Drifting the BE 6 with Gaurav Gill India’s top rally driver unleashes the BE 6’s dynamic prowess in a drift session and shares his thoughts with Sirish. Exclusive Interviews Pratap Bose on designing Mahindra’s future-forward EVs. R Velusamy on the engineering marvels behind Mahindra’s electric SUVs. Thar vs Thar Roxx: Off-road Face-off We put the two off-road champions through their paces and bring out distinctions in their characters. The Role of a Co-driver RFC is India's toughest off-road challenge, but co-drivers are the unsung heroes. We go behind the scenes with Rajeev Lal. Hampi Off-road Challenge Six intense stages, three locations, and the toughest terrain—this is India’s ultimate test of man and machine. All this and more in India’s only off-road culture magazine! Order Engage 4X4 now and get an exclusive t-shirt with your subscription!

Engage 4x4 India Description:

Engage 4x4 is the official magazine of the Mahindra Thar, a celebration of the off-road culture in India! With unprecedented access, the magazine takes 4x4 enthusiasts behind the scenes with intimate stories of how India’s most iconic 4x4 came to life. From the concept to design, engineering, testing, manufacturing and much more — including the designers and engineers behind it all — successive issues go into depth and detail that you won’t find anywhere, all backed up by evocative imagery.

We celebrate the spirit of adventure and engage 4x4 in the most remote nooks of India, from snow-capped Himalayas to virgin corners of Arunachal, the Thar desert and jungles of the South. Great escapes, cross country expeditions, iconic drives across borders, you’ll find it all here. And we will tell you how to get lost.

The content mix includes tutorials on 4x4 equipment, how to drive off-road, mods, accessories and personalisation. You will find plenty of black & white imagery as we trace the evolution of the iconic 4x4 over the decades with in-depth stories penned by the most knowledgeable historians. Every issue we drive classic 4x4s that shaped the movement in India. And we feature the restorers at the forefront of keeping these classics road, and mud!, worthy.

This is a bi-monthly magazine that celebrates heroes and icons. Off-road clubs are a special focus with stories on and by the community. After all Every cult has its bible and off-roading in India now has Engage 4x4.

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