Nuffoods Spectrum - NUFFOODS Spectrum May 2025

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REJIG REBOOT REFRESH: Indian F&B Brands Go Global In supermarket aisles abroad, Indian food and beverage brands are claiming their space—not just on the shelves, but in the hearts and palates of global consumers. No longer confined to diaspora-driven ethnic aisles, Indian products like dosa batter, masala snacks, and ayurvedic beverages are being reimagined and reengineered to suit the world's tastes, formats, and lifestyles. The surge in demand is being propelled by evolving food trends—plant-based preferences, holistic wellness, and clean-label movements—all of which naturally align with India’s traditional food wisdom. This new wave of exports isn't just about volume but vision. Indian F&B players are innovating at every level: taste profiles, packaging, shelf stability, and regulatory compliance. Powered by institutional support from APEDA, strategic private partnerships, and strong digital infrastructure, the sector is scaling with ambition. From heritage giants like ITC, Amul, and Dabur to dynamic disruptors like iD Fresh, Slurrp Farm, and Paper Boat, India’s food exports are evolving into globally recognised brands. But the journey isn't without hurdles- SMEs still grapple with financing, market intelligence, and supply chain complexity. Let’s explore how India is cracking the global code with flavour, innovation, and resilience.