Progressive Grocer - August 2023

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For some years now, many online grocery platforms are trying to supercharge our huge kirana ecosystem. The likes of udaan, Shopkirana, Jiomart, and a few others immediately come to mind. All of them are offering a full suite of solutions that is helping small retailers to tap into a wider consumer base and transform into modern convenience stores.
One such start-up providing complete business-in-the-box solutions to over 2,50,000 kiranas is the Bangalore-based e-B2B grocery platform Jumbotail. Read our cover story (pages 24-33) that weaves a rich tapestry of its grocery retail journey along the seven years of its operations.
In 2015, when the whole world and their uncle were going crazy after B2C online grocery start-ups, two former classmates from Stanford university – Ashish Jhina and Karthik Venkateswaran – made a counter-intuitive move and launched their online B2B marketplace for food & grocery.