CXO Insight Middle East - March 2021

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We are starting to see the end of the pandemic with the rapid rollout of vaccines. At the time of going to press, more than 420 million doses have been administered globally, and in the UAE alone, seven million people have already been vaccinated against the deadly virus. Covid-19 turned out to be the perfect storm for digital adoption, giving rise to the digital economy. Now, the question is whether it is time to take the foot off the pedal. It is estimated that the pandemic has brought about seven years of change in the way companies in all verticals do business in a short span of time. In other words, enterprises will have no option but to move forward with their digital transformation initiatives to do business in a changing world. No one can afford to go back to their pre-covid old and established business operating models to survive in a contracting an economy where time to market and user experience will be key deciding factors. It makes me wonder if digital transformation would ever end, and the general consensus is that it is an ongoing process that never ends.