The Rise of Biohacking

Gen Z obsession with longevity science.

- A Kartikeyan

Imagine waking up at 5 AM, plunging into a tub filled with ice water, sipping on herbal adaptogen-infused tea, and tracking every biological function in your body with a smartwatch. No, this isn't a scene from a sci-fi movie—it's the daily reality for thousands of young Indians who are embracing biohacking to optimize their health and performance.

Biohacking, once a niche concept among Silicon Valley tech elites, is now a growing movement in India, fuelled by the country's deep-rooted traditions in Ayurveda, yoga, and natural healing. With Gen Z leading the charge, practices like cold therapy, cognitive enhancers, and longevity science are gaining traction across urban centers and digital communities. But what's driving this obsession, and does science back up their efforts?

The Biohacking Boom

For the Indian Gen Z, health isn't just about avoiding illness—it's about maximising every facet of life. Raised in the era of digital productivity and hyper-connectivity, the young Indians are increasingly looking for scientific solutions to enhance mental clarity, physical endurance, and longevity.

Influencers like Rujuta Diwekar, Luke Coutinho, and platforms such as iThrive and HealthifyMe are making biohacking aspirational and accessible. The philosophy? If you can enhance your brainpower, boost your energy levels, and potentially extend your lifespan—all while using ancient wisdom blended with modern science—why wouldn't you?