BATTLE OF THE BREKKIE STARS!

As Nine's new-look panel comes under pressure, Sunrise is slinging mud

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Sunrise kicked off the resounding year with a win in the first official TV ratings week, but any plans for wild celebrations have had to be put on hold while network bosses try to understand just why viewer numbers are at an all-time low! And it seems, according to one well-placed industry insider, that poor ratings from both Sunrise and rival Today can only mean one thing - it's gloves off in 2023!

FIGHTGATE FALLOUT

With all eyes on which of the networks will make the first big move, the question on everyone's lips is just who will survive, and who could be facing the boot if viewers continue to switch off?

"It won't take long for the beancounters to figure out you can't be paying millions of dollars to the talent if the numbers are that bad and think it's value for money," explains the insider.