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Welcome to the future of online shopping! These entrepreneurs are celebrating homegrown talent and changing the way we shop online for local designer goods.

- CHARIS TORRANCE

The Local Edit 

CHRISTINE MEINTJES & BERDINE SWART

START-UP COSTS: ‘Initially, the technology and the team working on The Local Edit were our key focus and our most significant investment to date.’

TURNOVER: ‘In our first year, we paid back more than R1 million to the brands we sell on our platform. We are extremely proud of this contribution to local small businesses.’

IN 2021, Christine and Berdine launched The Local Edit, an e-commerce platform that makes it easy to find and buy a wide variety of South African brands in one place.

So, what is The Local Edit?

In a nutshell, The Local Edit is the e-commerce platform with the widest variety of local brands all in one place. There are lots of great independent brands in South Africa, and most of them have an e-commerce presence. The problem is that the average South African, tourist or expat often battles to discover them. On The Local Edit, you can find sought-after local brands and discover similar brands alongside them. We currently showcase more than 14000 quality products from about 200 local brands via a native app or online store. You shop from one cart and at the same price as if you were to shop directly from their independent stores.

Where did the idea for The Local Edit come from?