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Pure Classic Aura

What Hi-Fi UK

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February 2026

Pure puts the 'blue' (and various other colours of the rainbow) in 'Bluetooth speaker'

Pure Classic Aura

Forgive us if this conjures memories of a shameless uncle's attire at a cowboy-themed family party, but the Pure Classic Aura shares the same surprise reveal as a pair of cheekless jeans.

From the front, its sleek wooden chassis and studded mesh give the impression of smart, minimalist conventionalism; while, from the back, its strip of disco-style ambient lighting screams 'party time' eccentricity.

Go-anywhere design

The Pure Classic Aura has the dimensions and design most deserving of a desk or kitchen worktop, though its lightweight build (it's just shy of 2kg), removable rubber carry strap and the builtin battery allow it to be moved around easily. An IPX2 rating means it should survive being briefly sprayed with water at an angle, too.

The super-soft, round-cornered wooden oak chassis frames a front-dominating white studded mesh grille (a coffee brown/walnut combination is also available). It neatly balances retro with modern, and we like its smart simplicity.

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