LINN SUPREME

Linn’s CEO Gilad Tiefenbrun talks innovation, Indian markets and the future of Linn in India

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Inheriting a legacy of audio excellence, Gilad Tiefenbrun as CEO has propelled Linn Products to new heights. His leadership has expanded the company’s reach beyond iconic turntables to encompass the entire spectrum of high-fidelity audio, from digital streaming to cutting-edge speaker technology. Nishant Padhiar catches up with the analog man gone digital!

It’s not Linn’s first rodeo in India. The legendary Scottish hi-fi brand had a brief but trivial outing in India back in the 90’s via an avid audiophile who tried to spread his enthusiasm for the brand. But now, finally, Linn is officially being represented in India by seasoned professionals Audio Nirvana (New Delhi), which also served as the perfect time for the brand’s custodian to visit India and share his thoughts and vision for the Indian market.

Some people will buy Ferraris and Porsches, and they’ll paint them bright colours or they’ll wear Rolex watches to show that they’re the upper echelon of society. It takes time for the market to develop, where people start to think about what’s going on inside their house instead of outside their house, right? And we see that beginning now in the early stages in India. It starts small and the market develops and that tends to be where the middle class develops. So I think It’s probably on some kind of hockey stick path right now. Rapid growth. That’s where we see it.

With a constantly evolving portfolio that is driven by the brand’s pursuit of perfecting a product over years, the modular and upgradeable nature of Linn is what makes it different to its peers.

Everything we do is for a reason, so we’re an engineering company. That means that we start with the technology; we don’t start with the product. So no one at Linn is saying, “Hey, wouldn’t it be cool to have a streamer at this price point?” It doesn’t work like that.