X INTRODUCES NEW "FOLLOWING FEED” RANKING SYSTEM POWERED BY GROK AI

X has launched a redesigned “Following Feed” that integrates ranking intelligence from its Grok model, marking a shift in how posts from accounts users follow are organized inside the platform’s primary timeline.

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The update, described in new reporting, adjusts the feed from a purely chronological view to one guided by relevance signals determined by X’s in-house AI system. The change reflects the company’s ongoing effort to weave Grok into more of the platform’s core functions, including search, recommendations and content surfacing.

The new feed keeps its familiar structure but no longer presents posts strictly in time order. Instead, Grok evaluates posts from followed accounts and adjusts their placement based on indicators tied to engagement patterns, topic alignment and user interaction history. X states that users can still access unranked chronological views, but the default experience now incorporates ranking designed to highlight posts the system identifies as most likely to be relevant to each individual user.

The rollout continues a broader strategy by X to expand Grok beyond its chatbot format and into foundational platform mechanics. Earlier updates incorporated Grok into trending-topic analysis and certain discovery surfaces. With the Following Feed now adopting similar underlying models, the platform is repositioning its internal Al as a structural component of how information flows through the network instead of a standalone assistant.

THE NEW FEED CHANGES HOW POSTS FROM FOLLOWED ACCOUNTS SURFACE