tv+ SHINES THROUGH A FOCUS ON QUALITY OVER QUANTITY

As the streaming wars intensify, Apple TV+ has emerged as a formidable contender. It distinguishes itself through a curated selection of content that prioritizes quality over quantity. Though Disney and Netflix are bigger, Apple's onto a winner with its catalog.

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A WINNING STRATEGY

Launched in November 2019, Apple TV+ entered a market dominated by giants like Netflix, Amazon Prime Video, and Hulu. Instead of competing on volume, Apple chose a path less trodden, focusing on original, high-quality content. This strategic choice certainly didn’t win the company favors in the early days. Still, it’s beginning to pay off, as evidenced by the platform’s growing collection of critically acclaimed titles, awards, and nominations. Following the premiere of “Masters of the Air,” viewership across all of Apple TV+ climbed by 65% worldwide compared to the previous seven-day period. The streamer also maintained double-digit growth across more than 100 territories. In December last year, it was reported that Apple TV+ viewership was up 42% year-over-year thanks to shows such as The Morning Show. From its inception, Apple TV+ aimed to be more than just another streaming service; it sought to be a cultural touchpoint, offering content that sparks conversation and connection and connects with consumers and viewers on a deeper level.