THE MOST DEFINING OVERHAUL SINCE LAUNCH, CRAFTED AS A MASTERPIECE

In a world where smartphones are extensions of our daily lives, Apple continues to push the boundaries of innovation.

- 

At its annual September Event, the Cupertino company unveiled the iPhone Air, a device that marries breathtaking design with unparalleled performance.

BREAKTHROUGH DESIGN

Billed as the thinnest iPhone ever at just 5.6mm, this new addition to the iPhone family, starting at $999, delivers pro-level features in a package that's lighter, more durable, and more efficient than any predecessor. Hitting stores on September 19, the iPhone Air is a glimpse into the future of mobile technology.

The iPhone Air captivates with its impossibly slim profile, measuring a mere 5.6mm thick and weighing remarkably little. Crafted with a grade 5 titanium frame, it balances strength and elegance with a high-gloss mirror finish, available in four stunning colors: space black, cloud white, light gold, and sky blue. A precision-milled plateau on the back houses the cameras, speaker, and Apple silicon, optimizing internal space for a larger battery without compromising the sleek form factor. The design includes the Action button for quick access to functions and Camera Control for instant camera activation or visual intelligence tasks.

Durability is elevated with Ceramic Shield 2 on the front, featuring a custom Apple-designed coating that offers 3x better scratch resistance and reduced glare. For the first time, Ceramic Shield extends to the back, including the plateau, delivering 4x better crack resistance compared to previous models' back glass.The titanium frame exceeds Apple's stringent bend strength tests, making the iPhone Air the most durable iPhone yet, ready to withstand the rigors of daily use.

STUNNING DISPLAY