New AirTag

THE FAMILIAR MINI TRACKER UPGRADED WITH IMPROVED PRECISION FINDING

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The Find My ecosystem has become an indispensable safety net. Since debuting in 2021, the AirTag has reunited countless owners with misplaced items, from musicians' instrument cases ready for their gigs to lifesaving medication, and now, the next-generation AirTag has arrived, an evolution that amplifies its utility without altering its iconic coin-sized form.

AIRTAG 2

Priced identically at $29 for one or $99 for four, with free engraving, the update introduces a second-generation Ultra Wideband (U2) chip, expanded Bluetooth range, a 50% louder speaker, and wrist-based Precision Finding on compatible Apple Watches. It's the same trusted tracker, now sharper, louder, and more seamless in Apple's sprawling ecosystem.

The timing feels apt. As travel rebounds post-pandemic and urban lifestyles grow denser, the cost of lost belongings, financial, emotional, and logistical, continues to mount. Airlines alone mishandle millions of bags annually; SITA reports that tools like the enhanced Share Item Location feature have slashed true losses by 90% and delays by 26% among partnered carriers. Meanwhile, the AirTag's crowdsourced Find My network, leveraging billions of Apple devices, turns the planet into a passive locator grid. This refresh doesn't reinvent the wheel; it polishes it, making the wheel spin farther and ring more clearly. As Apple emphasizes, the device remains "designed exclusively for tracking objects," with anti-stalking safeguards intact. Its real-world ripple effects, from daily errands to high-stakes recoveries, underscore why it's Apple's quiet blockbuster.

FASTER, FARTHER LOCATION MAGIC